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生成AI時代の経営戦略 DeNAの第2の創業

9/4/2025

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2025年2月5日に開催したイベント「DeNA × AI Day || DeNA TechCon 2025」のオープニングでDeNA 南場 智子 代表取締役会長は、「AIにオールインする、経営者自身が使い倒して興奮を感じなければ」、「1999年に創業したDeNAの第2の創業、チャプター2が始まる」と表明しました。
「生成AI時代の経営戦略として、3,000人規模の事業を半数の人員で成長させながら残りの人材で新規事業を創出する、特にAIアプリケーションレイヤーで10人1組でユニコーン量産を目指す。」というのです。
「自身が使い倒して興奮を感じなければ」というのは、その通りでしょう。
 
 
2025.02.28
「経営者がAIに興奮しているかがポイント」 DeNA南場会長が語る、10人でユニコーンを作る時代とは
https://logmi.jp/brandtopics/331477
 
DeNA南場智子が語る「AI時代の会社経営と成長戦略」全文書き起こし
2025.02.14
https://fullswing.dena.com/archives/100153/
 
​【AIの未来】DeNA南場智子が語る、AI時代の会社経営と成長戦略 - YouTube
https://www.youtube.com/watch?v=kmIItIucCC0

 
Business Strategy in the Age of Generative AI: DeNA's Second Founding
 
At the opening of the event "DeNA × AI Day || DeNA TechCon 2025," held on February 5, 2025, Tomoko Namba, Representative Director and Chairperson of DeNA, declared, "We are going all-in on AI. Management themselves must thoroughly use it and feel excited about it," and announced, "This marks DeNA's second founding, or Chapter Two, following its original founding in 1999."
 
She described their business strategy in the era of generative AI as follows: "We aim to grow existing operations—which currently employ around 3,000 people—with just half of the personnel, and utilize the remaining talent to create new businesses. Specifically, we're targeting mass production of unicorns in AI application layers through teams of about ten people each."
 
Indeed, the sentiment that management themselves must thoroughly use AI and feel excitement from it is undoubtedly true.
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