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村田製作所のROIC経営見直し

11/5/2025

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村田製作所は2024年度(2025年3月期)こそ増収増益でしたが、2025年度(2026年3月期)の見通しで大幅な業績悪化を予想しました。村田製作所の中島規巨社長(代表取締役社長)は、2025年初頭の記者会見やインタビューで、「これまで利益率やROIC20%超という目標にこだわるあまり、大量生産系のボリュームゾーンを十分取れていなかった。今後は利益率がそれほど高くない分野でも自社で作り続け、中国勢の台頭を防ぐ」と述べ、ROIC経営一辺倒だった姿勢を修正する方針を表明しました。これは、高いROIC目標を追求しすぎた結果、利益率の低い事業や将来の成長投資を控えてしまい、 「ROIC経営の行き過ぎ」が業績停滞を招いた という反省です。今後は低利益率でも市場シェア拡大や将来成長に資する領域に積極参入する考えのようです。
Deep Researchに調査結果をご参照ください。
 
村田製が新中計、27年度売上収益2兆円 AI拡大で上振れも
https://newspicks.com/news/10893899/body/
 
村田製作所・中島規巨社長「AI普及の2030年に布石」
2024年12月3日
https://www.nikkei.com/article/DGXZQOUF034H90T01C24A2000000/
 
 
 
Murata Manufacturing's Reassessment of ROIC Management
 
Although Murata Manufacturing achieved increased sales and profits in fiscal 2024 (ending March 2025), it forecast a significant decline in performance for fiscal 2025 (ending March 2026). In press conferences and interviews held in early 2025, President Norio Nakajima (Representative Director and President) stated, “In the past, we were too focused on achieving high profit margins and a ROIC target exceeding 20%, which caused us to miss out on volume-zone, mass-production markets. Moving forward, we will continue producing even in areas with relatively low profit margins to prevent the rise of Chinese competitors.” With this, he signaled a shift away from the company’s previous one-sided emphasis on ROIC management.
This change reflects a recognition that excessive pursuit of high ROIC targets led to a reluctance to invest in low-margin businesses and future growth areas, ultimately contributing to stagnating performance—an example of over-reliance on ROIC management. Going forward, the company plans to actively enter domains with lower margins if they help expand market share or contribute to future growth.
Please refer to Deep Research’s findings for further details.
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