花王、茶カテキン飲料「ヘルシア」をキリンへ譲渡

花王が「ヘルシア」に関する事業をキリンビバレッジへ譲渡したのは、事業ポートフォリオを見直し基盤事業の競争力強化を図る点でも、ヘルシア事業のさらなる成長・発展に向けても、妥当な判断のように思えます。
ビールに並ぶ事業確立を急ぐキリンにとっても、ヘルシアブランドの獲得により体脂肪低減をうたった茶系の中心的な商品がなかったので直近の商品群の補完となり、免疫細胞全体を活性化させる独自素材「プラズマ乳酸菌」に代表されるヘルスサイエンス分野の事業拡大に寄与すると考えられます。
ウィンウィンの事業譲渡として成功してほしいものです。
 
 
Kao Transfers Healthya Tea Catechin Beverage Business to Kirin
 
Kao's transfer of the "Healthya" business to Kirin Beverages appears to be a prudent decision, both in terms of revising its business portfolio and enhancing the competitiveness of its core businesses, and in terms of the further growth and development of the Healthya business.
For Kirin, which is striving to build a business on par with its beer business, the acquisition of the Healthya brand fills a gap in its product lineup, which lacked a core tea-based fat reduction product.
It is also expected to contribute to the expansion of their health science business, represented by unique ingredients such as "Plasma Lactic Acid Bacteria" that activate the entire immune cell system.
It is hoped that this win-win business transfer will be successful.