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2026年10月15日、一般社団法人知財・無形資産ガバナンス協会の機関誌『知財・無形資産』第2号が発刊されました。設立1周年を迎えた協会の歩みとともに、企業の実践、生成AIによる業務変革、分科会の活動成果などを収めた、読み応えのある一冊です。 本号を通じて伝わってくるのは、知財・無形資産ガバナンスを「理念の共有」から「経営への実装」へ進めるという問題意識です。技術、ブランド、データ、ノウハウ、人材などの強みを、どのように投資や事業戦略につなぎ、企業価値へと転換するのか。知財部門だけでなく、経営者、事業部門、財務・IR部門にも関わるテーマが並んでいます。 特集は三つ。「次世代知財リーダー」では、企業価値創造に貢献する知財部門への変革や、経営と知財をつなぐ仕組みづくりを取り上げています。知財活用を事業の当たり前にするために、知財部門が何を変えるべきかを考える内容です。 「AI活用最前線」では、ダイキン工業と島津製作所の実践が紹介されています。AIと人の協働をどう実現するか、生成AIを日常業務にどう組み込み、業務そのものをどう変えるか。ツールの導入にとどまらず、人の役割や仕事の進め方に踏み込んでいる点が注目されます。 私も「生成AI・AIエージェントがもたらす知財業務の構造転換―『AIファースト』時代に、知財プロフェッショナルはどこへ軸足を移すか―」を寄稿しました。分析に要する時間・コストの低下や情報の非対称性の縮小を踏まえ、知財専門家が、実務能力を土台に「戦略」「判断」「信頼」の領域へ活動の重心を移す必要性を論じています。AIを使いこなすための業務設計とガバナンスも重要な論点です。 「わが社の知財・無形資産ガバナンスの取り組み」では、UmiosとTDKの事例を掲載。知財組織と経営の接続、ブランドを含めた企業変革、多様性を強みに変えるグループ経営など、各社の状況に応じた実践から学べます。 さらに、協会の政策提言と国の成長戦略・コーポレートガバナンス・コード改訂との関係、生成AI活用、模倣品対策、開示・エンゲージメント、KPIなどの分科会活動も紹介されています。知財・無形資産を自社の成長と利益につなげるために、次に何をするか。その具体的な一歩を考える際に、ぜひ読んでいただきたい機関誌です。 知財・無形資産 Vol.2 (October) 2026 https://ipiaga.org/publications/journal October 26 — Second Issue of the Intellectual Property and Intangible Assets Governance Association’s Journal On October 15, 2026, the Intellectual Property and Intangible Assets Governance Association, a general incorporated association, published the second issue of its journal, Intellectual Property and Intangible Assets. This substantial and engaging issue covers the Association’s progress as it marks its first anniversary, practical initiatives at companies, the transformation of work through generative AI, and the achievements of its subcommittees. A central theme running through this issue is the need to move IP and intangible asset governance from “sharing principles” to “putting them into practice in corporate management.” How can companies connect their strengths in technology, brands, data, know-how, and talent to investment and business strategy, and translate those strengths into corporate value? The topics addressed are relevant not only to IP departments but also to senior management, business units, and finance and investor relations teams. The issue has three feature sections. “Next-Generation IP Leaders” explores how IP departments can transform themselves to contribute to corporate value creation, and how companies can establish mechanisms that connect management and IP. It invites readers to consider what IP departments need to change to make the use of IP an integral part of everyday business. “At the Forefront of AI Adoption” presents initiatives at Daikin Industries and Shimadzu Corporation. How can collaboration between AI and people be achieved? How can generative AI be incorporated into daily operations, and how can it transform the work itself? What stands out is the attention given not only to introducing tools but also to people’s roles and the ways in which work is carried out. I also contributed an article entitled “The Structural Transformation of IP Work Brought About by Generative AI and AI Agents: Where Should IP Professionals Shift Their Focus in the ‘AI-First’ Era?” In light of the reductions in the time and cost required for analysis, as well as diminishing information asymmetry, I discuss why IP professionals need to build on their practical expertise and shift the emphasis of their work toward “strategy,” “judgment,” and “trust.” Workflow design and governance that enable the effective use of AI are also key topics. “Our Approach to IP and Intangible Asset Governance” features case studies from Umios and TDK. Readers can learn from practices tailored to each company’s circumstances, including linking IP organizations with corporate management, transforming companies and their brands, and managing corporate groups in ways that turn diversity into a strength. The issue also examines the relationship between the Association’s policy recommendations and Japan’s national growth strategy and revisions to the Corporate Governance Code. It introduces subcommittee activities covering generative AI use, anti-counterfeiting measures, disclosure and engagement, and key performance indicators (KPIs), among other topics. What should companies do next to connect their IP and intangible assets with growth and profitability? I highly recommend this journal to anyone considering a concrete next step. Your browser does not support viewing this document. Click here to download the document. Your browser does not support viewing this document. Click here to download the document.
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著者萬秀憲 アーカイブ
April 2026
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