非財務指標と短期財務指標バランス良い活用

「(a) 非財務指標でコア無形資産の進化を測りつつ、(b) 短期財務指標も見逃さない」という「二刀流」のマネジメントは、非財務指標と短期財務指標それぞれの特徴を理解し、両者をバランス良く活用することで、企業は持続的な成長と価値向上を実現できる可能性を秘めていると言われています。
 
 
Balanced Use of Non-Financial and Short-Term Financial Indicators
 
It is said that a "two-pronged" management approach that "(a) measures the development of core intangible assets using non-financial indicators while (b) keeping an eye on short-term financial indicators" has the potential to enable companies to achieve sustainable growth and value creation by understanding the characteristics of both non-financial and short-term financial indicators and using them in a balanced way.

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